Using Google My Business can help improve a business's online visibility and make it easier for customers to find the business on Google Search and Maps.

By uploading 360 virtual tours to Google My Business, businesses can give potential customers a better sense of what the business looks like, which can help improve customer engagement and increase the likelihood that customers will visit the business in person. Additionally, 360 virtual tours can help businesses stand out from their competitors and can provide customers with a more immersive and interactive experience.